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Yahoo!’s Site Redesign Effort Pays Off?


Following up on the previous post about Yahoo’s effort in restructuring their homepage, this post is about the results of such efforts.

This is past due – I wanted to write this brief article when the news from comScore got out around the end of August 2013. However, since the main theme of this site is not about hot news, but rather about online/search marketing and web analytics, consider this an after update status for a before/previous story.


Yahoo! Homepage Re-Design and Your Homepage Re-Design


About the new Yahoo homepage (in the making) and using web analytics data to guide homepage and website redesign

Recently (October 2012), the Internet, including CNET, TechCrunch and Business Insider all had articles about the upcoming re-designed Yahoo homepage under the new CEO Marissa Mayer. The responses for the new (not launched yet) homepage were mixed; while many praised the new design for its leaner arrangement and more search-focused, others thought the changes were not significant, not worth mentioning or implementing etc. This article will give you a brief overview of the said changes, but more importantly a possible explanation for the grounds for those changes as well as the strategies that Yahoo is adopting through the new design.


Fix MS Word 2010 to PDF Link Problem


Simple way to fix broken links in PDF after converted from Word 2007 or 2010

MS Word 2010 broken link problem

I’ve lived with this bug for quite a while, just now decided to write a short post about fixing the broken links and broken text problem after converting MS Word 2010 document to PDF. If you don’t experience this issue, then lucky you, if you’ve been noticing the issue, then read on as the fix is very simple. By the way, there’re all sorts of issues with Office 2010, another one is the printing issue with PowerPoint 2010.


What to Do When Your Website Traffic Dropped


Use fish-bone technique to diagnose causes of your site traffic changes

When Website Traffic Dropped

With the introduction of Google Panda and Penguin (mentioned in Google Updates and Your Search Ranking) many sites experienced significant drop in search ranking and web traffic. If your site is among those sites, and you’re aware of Google and other search engine algorithm changes, you can easily jump to the conclusion that the drop in traffic is due to search algorithm updates. While your judgement might be correct, it’s not sufficient. This post will give you an overview of how to uncover the issue, or more exactly the cause(s) of the issue by using the fish-bone diagram.


Google Updates and Your Search Ranking


Google Update, Search Engine Over-Optimization, Consequences and Remedies


Google Updates and Search Engine Overoptimization

There have been so many changes in Google search algorithm since the last time I wrote this article “Has Your Site Ranking Dropped Lately, which primarily discussed the changes in Google algorithm and their impact on site ranking. The two most talked about and most recent changes in Google’s search algorithm are Google Panda and Google Penguin; both changes aimed to lower the ranking of (or to penalize, the way we talked about it) websites with low quality content or sites that don’t comply with the Google’s webmaster guidelines.



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