Archive for 2008
Create HTML Email In Outlook
Step-by-step guide on how to create HTML email in Outlook 2003
Updated for MS Outlook 2007
Already know about the good, the bad, and the ugly of HTML email through the post about HTML email overview, let’s start creating an HTML email in Outlook 2003 or 2007.
Quick notes about Outlook 2003 and Outlook 2007: the process below is the same for both Outlook 2003 and Outlook 2007. The difference between these two versions of Outlook is not in the process of creating and sending HTML email but in the built-in HTML email readers. Thus, there may be a bit difference if you create HTML for Outlook 2003 and Outlook 2007, but there won’t be any difference if you create HTML in or with Outlook 2003 and Outlook 2007.
HTML Email – The Good, The Bad, and The Ugly
Switching to HTML email? Know why people love and hate HTML enabled emails, and what can be done to have a smooth transition.
HTML email as its name implied is an email written or coded with HTML as opposed to a plain text email. There’s one thing that should be clarified before we go on: today, most emails are HTML emails; if you color or bold your text, insert images in your email, more likely you’re sending an HTML email. However, that’s not what is meant by “HTML email” or “HTML enabled email” in this article. So what do we mean by sending an HTML email? Roughly, we mean to send a web page or a well designed and well coded HTML page as an email.
Web metrics: Average Time on Site: The Longer The Better?
Sorry to hear that your viewers stay on your website so long!
The story
A marketing/web coordinator has just finished his first web traffic analysis and report, and he is very pleased with the company website performance / web metrics in the last few months. The best item of all he thinks is the “Average time on site” item — telling him how long on average his viewers stay on the site. It’s about 5 minutes, so people must find his company website interesting and stay long to find more information.
Web metrics: Website traffic – The More The Better?
With this post and some other posts about web usability and web metrics I take a different approach. Instead of going straight to the point and talking about web metrics and web usability, I chose a lengthier but more unexpected route — telling story for a change. Hopefully, you find it useful and interesting to read.
Sorry to hear that your website has tons of traffic!
The story
A web designer guaranteed his client “I’ll optimize your website so that in the next couple of months you’ll get tons of traffic to your online store!” A couple of months later, the client came back to see her designer and requested “Could you… somehow de-optimize the site so that it gets less traffic?” “Huh????”
Free Softwares – Free Photo Editor
Free photo editors including both photo editing softwares and
photo editing online applications
If you have a high resolution stock image or an image from your digital camera and wonder how to put it on the web with smaller size, then you need to use a photo editing software/application allowing you to crop, resize, and do some other photo adjustment/enhancement. Here are some working, reliable and completely free image editing software and image editing web-based application.
Things worth considering while deciding which freewares to use: who owns/creates the software; whether it’s still being upgraded and supported? the size of the installation file? the functionality? other users’ ratings…

