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Category Archives: Web Analytics



Install New Google Analytics Tracking Code



Brief overview of Google Analytics tracking code and how to set it up properly


Google analytics tracking code

Google Analytics (GA) is a web analytics tool that works based on the page tagging method. To set up Google Analytics on your website, you need to tag individual web page with the tracking code (written in Javascript). When a tagged web page is open in the web browser, the tracking code is triggered and begins to collect web traffic data. The tracking code, thus, is the center of Google Analytics. Properly installing it on your site will be the first essential step in using this application.




Web Analytics Methods



An overview of the two methodologies used in web analytics: page tagging and web log file


Web analytics method

As mentioned in my other post about What Google Analytics Can’t Do, one of the key factors of getting your site a visible ranking is to know how well it performs with search engines and how well it meets your site visitors’ needs. To know about this, you must use one or more web analytics tools, whose function is to provide collection, measurement and reporting of web traffic data. There are different tools and most if not all of them are based on either one of the two methodologies: page tagging or web server log files.




What Google Analytics Can’t Do



An overview about what Google Analytics can’t tell you in its reports


Google analytics

One of the key factors of getting your site a visible ranking is to know how well it performs with search engines and with your site visitors. Google Analytics (GA) is a web analytics tool that reports performance metrics of your website as well as give you insights into your web visitors’ behaviors and their activities while they are on the site. Performance metrics/indicators can vary depending on the priorities and goals of your site, but basically they include metrics like average time on site, number of page views, number of visitors and unique visitors, bounce rate, entry and exit points, goal conversion and so on. Those metrics are fundamental as they quickly let you know the overall health of your site, how it is performing against your goals. Google Analytics reports basic metrics and much more, but what can’t it tell you?




Has Your Website Search Ranking Dropped Lately?



Possible reasons why your website search ranking changes over time or even overnight.


Search ranking sinking

Search engine algorithm

Times change, people change and so does search engine algorithm. If algorithm sounds like a big word to you, as it does to me, then consider it as a giant set of complex [mathematic] formula that search engines like Google, Yahoo! or Bing develop to decide which websites are more relevant to what people search, thus will be displayed at the top, compared to all the sites indexed in their database.




SWOT Analysis For Websites



Already had a SWOT analysis for your overall marketing plan and strategy, have you ever done a SWOT analysis for your website?

SWOT analysis thumbnail

It’s that time of the year that I need to do a SWOT analysis for my company’s websites, so maybe it ‘s also time for you to start thinking about renewing or starting a SWOT analysis for your website / online marketing if you haven’t got one yet. The SWOT analysis for your website can be integrated into your overall SWOT analysis; however, it may be better to be separated.