VISIBLE RANKING — VISIBLE MARKETING

An overview of the two methodologies used in web analytics: page tagging and web log file

As mentioned in my other post about What Google Analytics Can’t Do, one of the key factors of getting your site a visible ranking is to know how well it performs with search engines and how well it meets your site visitors’ needs. To know about this, you must use one or more web analytics tools, whose function is to provide collection, measurement and reporting of web traffic data. There are different tools and most if not all of them are based on either one of the two methodologies: page tagging or web server log files.  Read more...

PowerPoint 2010 won’t print with comments. Any possible workaround?

Microsoft Office is not my favorite subject, but since switching to MS 2010, I’ve written several posts about it as many issues have arisen. The latest issue I encountered was that I couldn’t print some PowerPoint 2010 slide decks no matter what I tried. After hours of looking into the problem, here’s what I found.

You can’t print PowerPoint 2010 slides with comment(s)

It’s like a bug in PPT 2010 as I saw many people posting the same complaint about the issue, but there was no clear solutions. You can’t print PowerPoint 2010 slides while there’s or are comments inside the file; even if it’s the only one comment located on the last slide.  Read more...

An overview about what Google Analytics can’t tell you in its reports

One of the key factors of getting your site a visible ranking is to know how well it performs with search engines and with your site visitors. Google Analytics (GA) is a web analytics tool that reports performance metrics of your website as well as give you insights into your web visitors’ behaviors and their activities while they are on the site. Performance metrics/indicators can vary depending on the priorities and goals of your site, but basically they include metrics like average time on site, number of page views, number of visitors and unique visitors, bounce rate, entry and exit points, goal conversion and so on. Those metrics are fundamental as they quickly let you know the overall health of your site, how it is performing against your goals. Google Analytics reports basic metrics and much more, but what can’t it tell you?  Read more...

This post is to show you how to display data from a Microsoft Excel spreadsheet online

At the company where I’m working we have a marketing calendar in MS Excel showing schedule for different marketing events and activities. The file is maintained by marketing and regularly updated with new speaking engagement opportunities or changes of venues to current events. And every time we updated it, we put a copy on a network or shared drive so that other people can access it. Later, we made it a little easier to access by putting a link to the Excel file on a web page.  Read more...

How to create a clickable image map in Dreamweaver CS4/CS5

An image map or a clickable image map is a web image containing (sub-)areas that linked to different content or web pages. Each clickable area is often referred to as a hotspot. Image map is useful in presenting and organizing information where you let web visitors see the big picture and also give them the option to click around and explore the areas of interest. An example would be something like the image on the left with four distinctive areas constructed by the puzzle pieces. Each puzzle piece may represent one of your products or services or anything else.  Read more...