Google Places “At a Glance” Wrong Description

Posted by Michelle Sullivan 6 comments

Google displays wrong information under your Google Places “At a glance”?
Find out why and how to fix it


Google Places - Wrong descriptive terms

Google Places has been around for quite some time. Since my first post about how to use Google Places to your local business advantage, there have been questions regarding the accuracy of the information displayed under the “At a Glance” section on the Google Places page. For many people/websites, the descriptive terms are insufficient; for others, they are inaccurate and sometimes to the point of providing incorrect information that the owners have never provided while listing their businesses on Google Places.  Read more...

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Install New Google Analytics Tracking Code

Posted by Michelle Sullivan 3 comments

Brief overview of Google Analytics tracking code and how to set it up properly


Google analytics tracking code

Google Analytics (GA) is a web analytics tool that works based on the page tagging method. To set up Google Analytics on your website, you need to tag individual web page with the tracking code (written in Javascript). When a tagged web page is open in the web browser, the tracking code is triggered and begins to collect web traffic data. The tracking code, thus, is the center of Google Analytics. Properly installing it on your site will be the first essential step in using this application.  Read more...

Google, Web analytics

Test Your Website Usability in 10 Seconds

Posted by Michelle Sullivan Leave a comment

Don’t have a lot of time to test your website usability? How about do it in 10 seconds or less?


Website usability

I originally named this post Test Your Website Usability in 60 Seconds (influenced by title of the movie Gone in 60 Seconds). However, after thinking twice, I realized web users today (in the age of Google) no longer have that kind of patience when surfing the web. They often give a website less chance and less time; in fact, users only spend 10 seconds or less trying to search for information. If your website fails to present them what they need during this short window of time, they can just leave and click on the next result on the search result page.  Read more...

Web design

Web Analytics Methods

Posted by Michelle Sullivan 1 comments

An overview of the two methodologies used in web analytics: page tagging and web log file


Web analytics method

As mentioned in my other post about What Google Analytics Can’t Do, one of the key factors of getting your site a visible ranking is to know how well it performs with search engines and how well it meets your site visitors’ needs. To know about this, you must use one or more web analytics tools, whose function is to provide collection, measurement and reporting of web traffic data. There are different tools and most if not all of them are based on either one of the two methodologies: page tagging or web server log files.  Read more...

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