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Tag Archives: Online Marketing



Get Your Competitor’s Web Traffic Data



Different tools to help you with your competitive website data analysis


Get your competitor's web traffic data

In an earlier post SWOT analysis for your website, I mentioned the four elements of your SWOT analysis include identifying your website strength (S), uncovering your its weaknesses (W), identifying opportunities (O) for the site and uncovering threats (T) against it. While a decent web analytics application like Google Analytics can help you get insight into your own website S and W elements, what and how can you know about your competitor’s web performance in order to make your SWOT analysis more complete? I emphasized “web performance” as opposed to other general information that you can obtain by browsing your competitors’ websites. Below are some tools to help you get some idea about your competitors’ website performance.




Google Places “At a Glance” Wrong Description



Google displays wrong information under your Google Places “At a glance”?
Find out why and how to fix it


Google Places - Wrong descriptive terms

Google Places has been around for quite some time. Since my first post about how to use Google Places to your local business advantage, there have been questions regarding the accuracy of the information displayed under the “At a Glance” section on the Google Places page. For many people/websites, the descriptive terms are insufficient; for others, they are inaccurate and sometimes to the point of providing incorrect information that the owners have never provided while listing their businesses on Google Places.




Google Places – Google Local Business Listing



Get your business on Google Places


Google Places

In the previous post Has Your Website Search Ranking Dropped Lately? we briefly mentioned search localization emphasizing the fact that today’s search engines tend to give more priority to local search results over general search results. A search term like “London pizza” on Google UK will give pizza restaurants based in London more priority over the rest as Google displays a map with highlighted London-based pizza stores at the top of the search results. To take advantages of this change and trend in search, you can and should list or claim your business with Google Places.




Has Your Website Search Ranking Dropped Lately?



Possible reasons why your website search ranking changes over time or even overnight.


Search ranking sinking

Search engine algorithm

Times change, people change and so does search engine algorithm. If algorithm sounds like a big word to you, as it does to me, then consider it as a giant set of complex [mathematic] formula that search engines like Google, Yahoo! or Bing develop to decide which websites are more relevant to what people search, thus will be displayed at the top, compared to all the sites indexed in their database.