VISIBLE RANKING — VISIBLE MARKETING

Get your business on Google Places

In the previous post Has Your Website Search Ranking Dropped Lately? we briefly mentioned search localization emphasizing the fact that today’s search engines tend to give more priority to local search results over general search results. A search term like “London pizza” on Google UK will give pizza restaurants based in London more priority over the rest as Google displays a map with highlighted London-based pizza stores at the top of the search results. To take advantages of this change and trend in search, you can and should list or claim your business with Google Places.  Read more...

Possible reasons why your website search ranking changes over time or even overnight.

Search engine algorithm

Times change, people change and so does search engine algorithm. If algorithm sounds like a big word to you, as it does to me, then consider it as a giant set of complex [mathematic] formula that search engines like Google, Yahoo! or Bing develop to decide which websites are more relevant to what people search, thus will be displayed at the top, compared to all the sites indexed in their database.  Read more...

Statistics on email client popularity or email client market share

As I mentioned in another post HTML Email – The Good, The Bad, and The Ugly, different email clients may display your HTML email differently. Thus it’s always a good idea to know what people, especially your target viewers, are using to read your HTML emails.

Below are two reports done by two different organizations specialized in email marketing. The data collected is pretty up-to-date: one in January 2010, and the other in February 2010. I’m only the messenger here. Hopefully you’ll find it helpful, and please share if you found some other reports about email client popularity.  Read more...

Haven’t seen the first post “Fight for Kisses”? Check it out first!

Here’s more to inspire you to generate more funny marketing ideas.
When it comes to commercials, people often say “sex sells.” Well, I’m not sure how much sex helps boosting sales, but it’s surely being used a lot in commercials especially for beer as the one below.

Funny, unexpected idea / story line plus beautiful woman is really a good combination for a memorable [thus successful] commercial for beer.

Don’t speak the language. It’s ok…

Related post: Funny Marketing Idea – Funny Commercial 1

Already had a SWOT analysis for your overall marketing plan and strategy, have you ever done a SWOT analysis for your website?

It’s that time of the year that I need to do a SWOT analysis for my company’s websites, so maybe it ‘s also time for you to start thinking about renewing or starting a SWOT analysis for your website / online marketing if you haven’t got one yet. The SWOT analysis for your website can be integrated into your overall SWOT analysis; however, it may be better to be separated.  Read more...