Archive for the ‘Search Engines’ tag
Flash Website And Search Engines
All Flash website — what you want may not always good for your business.
As a member in the marketing team, you may be responsible for either designing or coordinating the design process of the new website. You may want a complete Flash-based website because many of your clients have Flash websites, and you really like the interactive, animated site navigation, and the visual effects including the page transitions on each and every page. Well, that’s what you like, but is it good for your online marketing and for your business as a whole?
Web metrics: Average Time on Site: The Longer The Better?
Sorry to hear that your viewers stay on your website so long!
The story
A marketing/web coordinator has just finished his first web traffic analysis and report, and he is very pleased with the company website performance / web metrics in the last few months. The best item of all he thinks is the “Average time on site” item — telling him how long on average his viewers stay on the site. It’s about 5 minutes, so people must find his company website interesting and stay long to find more information.
Web metrics: Website traffic - The More The Better?
With this post and some other posts about web usability and web metrics we take a different approach. Instead of going straight to the point and talking about web metrics and web usability, we take a lengthier but more unexpected route — we’re telling story for a change. Hopefully, you find it useful and interesting to read.
Sorry to hear that your website has tons of traffic!
The story
A web designer guaranteed his client “I’ll optimize your website so that in the next couple of months you’ll get tons of traffic to your online store!” A couple of months later, the client came back to see her designer and requested “Could you… somehow de-optimize the site so that it gets less traffic?” “Huh????”
Simple Ways to Increase Website Traffic & Search Ranking
Make your website more search engine friendly and enhance its traffic and visibility.
Already knew about how search engines work, here are some simple but fundamental ways to increase your website traffic and its visibility.
Just because your site was indexed doesn’t mean it’s visible
The bad news: Web spiders have the capability to crawl and index all pages within your website, and depending on the complexity of your site architecture/layout, they may miss some or many pages of your site, or sometimes your entire site. The worse new: your site may get read and indexed by search engines, but it may not appear in search results – not visible at all.
The main idea about increasing your site traffic and making it more visible is to give your readers what they want / what they search for.
How Search Engines Work
How Search Engines Read and Index Web Pages
This article is to provide you with the very first steps of making your website VISIBLE for search engines that is to understand how search engines work. Understanding how search engines work should happen before any SEO [Search engine optimization] works, and even before the website is created.
About search engines:
Search engines use web robots or web crawlers/ web spiders, which are programs traversing the website automatically, to index the web content to their database. Search engine’s job is to provide people with the information that is as close to what they searched for [known as search terms, keywords, key terms] as possible, no matter what form the requested information is in text, image, or video.
