Archive for the ‘Web analytics’ tag
Get Your Competitor’s Web Traffic Data
Different tools to help you with your competitive website data analysis
In an earlier post SWOT analysis for your website, I mentioned the four elements of your SWOT analysis include identifying your website strength (S), uncovering your its weaknesses (W), identifying opportunities (O) for the site and uncovering threats (T) against it. While a decent web analytics application like Google Analytics can help you get insight into your own website S and W elements, what and how can you know about your competitor’s web performance in order to make your SWOT analysis more complete? I emphasized “web performance” as opposed to other general information that you can obtain by browsing your competitors’ websites. Below are some tools to help you get some idea about your competitors’ website performance.
Web Analytics Methods
An overview of the two methodologies used in web analytics: page tagging and web log file
As mentioned in my other post about What Google Analytics Can’t Do, one of the key factors of getting your site a visible ranking is to know how well it performs with search engines and how well it meets your site visitors’ needs. To know about this, you must use one or more web analytics tools, whose function is to provide collection, measurement and reporting of web traffic data. There are different tools and most if not all of them are based on either one of the two methodologies: page tagging or web server log files.
Web metrics: Average Time on Site: The Longer The Better?
Sorry to hear that your viewers stay on your website so long!
The story
A marketing/web coordinator has just finished his first web traffic analysis and report, and he is very pleased with the company website performance / web metrics in the last few months. The best item of all he thinks is the “Average time on site” item — telling him how long on average his viewers stay on the site. It’s about 5 minutes, so people must find his company website interesting and stay long to find more information.
Web metrics: Website traffic – The More The Better?
With this post and some other posts about web usability and web metrics I take a different approach. Instead of going straight to the point and talking about web metrics and web usability, I chose a lengthier but more unexpected route — telling story for a change. Hopefully, you find it useful and interesting to read.
Sorry to hear that your website has tons of traffic!
The story
A web designer guaranteed his client “I’ll optimize your website so that in the next couple of months you’ll get tons of traffic to your online store!” A couple of months later, the client came back to see her designer and requested “Could you… somehow de-optimize the site so that it gets less traffic?” “Huh????”
