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Tag Archives: Web Usability



Yahoo!’s Site Redesign Effort Pays Off?



Following up on the previous post about Yahoo’s effort in restructuring their homepage, this post is about the results of such efforts.

This is past due – I wanted to write this brief article when the news from comScore got out around the end of August 2013. However, since the main theme of this site is not about hot news, but rather about online/search marketing and web analytics, consider this an after update status for a before/previous story.




Yahoo! Homepage Re-Design and Your Homepage Re-Design



About the new Yahoo homepage (in the making) and using web analytics data to guide homepage and website redesign

Recently (October 2012), the Internet, including CNET, TechCrunch and Business Insider all had articles about the upcoming re-designed Yahoo homepage under the new CEO Marissa Mayer. The responses for the new (not launched yet) homepage were mixed; while many praised the new design for its leaner arrangement and more search-focused, others thought the changes were not significant, not worth mentioning or implementing etc. This article will give you a brief overview of the said changes, but more importantly a possible explanation for the grounds for those changes as well as the strategies that Yahoo is adopting through the new design.




Test Your Website Usability in 10 Seconds



Don’t have a lot of time to test your website usability? How about do it in 10 seconds or less?


Website usability

I originally named this post Test Your Website Usability in 60 Seconds (influenced by title of the movie Gone in 60 Seconds). However, after thinking twice, I realized web users today (in the age of Google) no longer have that kind of patience when surfing the web. They often give a website less chance and less time; in fact, users only spend 10 seconds or less trying to search for information. If your website fails to present them what they need during this short window of time, they can just leave and click on the next result on the search result page.




Flash Website And Search Engines



All Flash website — what you want may not always good for your business.

Web usability | Flash website is not always good.

As a member in the marketing team, you may be responsible for either designing or coordinating the design process of the new website. You may want a complete Flash-based website because many of your clients have Flash websites, and you really like the interactive, animated site navigation, and the visual effects including the page transitions on each and every page. Well, that’s what you like, but is it good for your online marketing and for your business as a whole?




Web metrics: Average Time on Site: The Longer The Better?



Sorry to hear that your viewers stay on your website so long!

Web usability | Viewer's longer stay - not always a good thing

The story

A marketing/web coordinator has just finished his first web traffic analysis and report, and he is very pleased with the company website performance / web metrics in the last few months. The best item of all he thinks is the “Average time on site” item — telling him how long on average his viewers stay on the site. It’s about 5 minutes, so people must find his company website interesting and stay long to find more information.