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Tag Archives: Yahoo!



Yahoo!’s Site Redesign Effort Pays Off?



Following up on the previous post about Yahoo’s effort in restructuring their homepage, this post is about the results of such efforts.

This is past due – I wanted to write this brief article when the news from comScore got out around the end of August 2013. However, since the main theme of this site is not about hot news, but rather about online/search marketing and web analytics, consider this an after update status for a before/previous story.




Yahoo! Homepage Re-Design and Your Homepage Re-Design



About the new Yahoo homepage (in the making) and using web analytics data to guide homepage and website redesign

Recently (October 2012), the Internet, including CNET, TechCrunch and Business Insider all had articles about the upcoming re-designed Yahoo homepage under the new CEO Marissa Mayer. The responses for the new (not launched yet) homepage were mixed; while many praised the new design for its leaner arrangement and more search-focused, others thought the changes were not significant, not worth mentioning or implementing etc. This article will give you a brief overview of the said changes, but more importantly a possible explanation for the grounds for those changes as well as the strategies that Yahoo is adopting through the new design.