Google Update, Search Engine Over-Optimization, Consequences and Remedies
There have been so many changes in Google search algorithm since the last time I wrote this article “Search Ranking Dropped – Why & How to Be Visible Again, which primarily discussed the changes in Google algorithm and their impact on site ranking and how to get your site visible in search again. The two most talked about and most recent changes in Google’s search algorithm are Google Panda and Google Penguin; both changes aimed to lower the ranking of (or to penalize, the way we talked about it) websites with low quality content or sites that don’t comply with the Google’s webmaster guidelines.