Possible reasons why your website search ranking changes over time or even overnight.
This post was originally posted several years ago and was last updated in 2017.
Search engine algorithm
Times change, people change and so does search engine algorithm. If algorithm sounds like a big word to you, as it does to me, then consider it as a giant set of complex [mathematic] formula that search engines like Google, Yahoo! or Bing develop to decide which websites are more relevant to what people search, thus will be displayed at the top, compared to all the sites indexed in their database. Read more...
Simple but fundamental steps to make your website more search engine friendly and enhance its traffic and visibility.
This post was originally written several years ago and was last updated in 2016
Already knew about how search engines work, here are some simple but fundamental ways to make your site more visible with better ranking and more visibility.
If your site has ranked well in the past, but gradually or suddenly lost its ranking, then check out this post Search Ranking Dropped – Why & How to Be Visible Again.
Use fish-bone technique to diagnose causes of your site traffic changes
With the introduction of Google Panda and Penguin (mentioned in Google Updates and Your Search Ranking) many sites experienced significant drop in search ranking and web traffic. If your site is among those sites, and you’re aware of Google and other search engine algorithm changes, you can easily jump to the conclusion that the drop in traffic is due to search algorithm updates. While your judgement might be correct, it’s not sufficient. This post will give you an overview of how to uncover the issue, or more exactly the cause(s) of the issue by using the fish-bone diagram. Read more...
Google Update, Search Engine Over-Optimization, Consequences and Remedies
There have been so many changes in Google search algorithm since the last time I wrote this article “Search Ranking Dropped – Why & How to Be Visible Again, which primarily discussed the changes in Google algorithm and their impact on site ranking and how to get your site visible in search again. The two most talked about and most recent changes in Google’s search algorithm are Google Panda and Google Penguin; both changes aimed to lower the ranking of (or to penalize, the way we talked about it) websites with low quality content or sites that don’t comply with the Google’s webmaster guidelines. Read more...
Interesting content about Google PageRank algorithm
Found in The Big Switch: Rewiring the World, from Edison to Google by Nicholas Carr
The information is not new; basically it’s about the importance of having related links – both inbound and outbound – on your websites. I still find the author’s description intesteting and well written. Read more...
How Search Engines Read and Index Web Pages
This article is to provide you with the very first steps of making your website VISIBLE for search engines that is to understand how search engines work. Understanding how search engines work should happen before any SEO [Search engine optimization] works, and even before the website is created.
About search engines:
Search engines use web robots or web crawlers/ web spiders, which are programs traversing the website automatically, to index the web content to their database. Search engine’s job is to provide people with the information that is as close to what they searched for [known as search terms, keywords, key terms] as possible, no matter what form the requested information is in text, image, or video. Read more...