Possible reasons why your website search ranking changes over time or even overnight.
Updated in 2017 – This post was originally posted in 2010 and has been revised / updated in 2017.
Search engine algorithm
Times change, people change and so does search engine algorithm. If algorithm sounds like a big word to you, as it does to me, then consider it as a giant set of complex [mathematic] formula that search engines like Google, Yahoo! or Bing develop to decide which websites are more relevant to what people search, thus will be displayed at the top, compared to all the sites indexed in their database. Read more...
Google displays wrong information under your Google Places “At a glance”? Find out why and how to fix it
Google Places has been around for quite some time. Since my first post about how to use Google Places to your local business advantage, there have been questions regarding the accuracy of the information displayed under the “At a Glance” section on the Google Places page. For many people/websites, the descriptive terms are insufficient; for others, they are inaccurate and sometimes to the point of providing incorrect information that the owners have never provided while listing their businesses on Google Places. Read more...
Get your business on Google Places
In the previous post Has Your Website Search Ranking Dropped Lately? we briefly mentioned search localization emphasizing the fact that today’s search engines tend to give more priority to local search results over general search results. A search term like “London pizza” on Google UK will give pizza restaurants based in London more priority over the rest as Google displays a map with highlighted London-based pizza stores at the top of the search results. To take advantages of this change and trend in search, you can and should list or claim your business with Google Places.
If Google Places has already had your business information in its database, you’ll need to claim your listing. If it has not, you’ll need to add your business info. Either way, you’ll benefit from getting your business listed on Google Places – Google Local Business listing. Read more...
Google Places Benefits
- Your business can be listed in Google local business directory and displayed from or for local searches