Archive: Search Engine Marketing

Make Your Website Visible In Search

Simple but fundamental steps to make your website more search engine friendly and enhance its traffic and visibility.

Increase website traffic

Updated 2016 – This post was originally written in 2010 and has been revised / updated in 2016

Already knew about how search engines work, here are some simple but fundamental ways to make your site more visible with better ranking and more visibility.

If your site has ranked well in the past, but gradually or suddenly lost its ranking, then check out this post Search Ranking Dropped – Why & How to Be Visible Again.


Google Places – Google Local Business Listing

Get your business on Google Places

Google Places

In the previous post Has Your Website Search Ranking Dropped Lately? we briefly mentioned search localization emphasizing the fact that today’s search engines tend to give more priority to local search results over general search results. A search term like “London pizza” on Google UK will give pizza restaurants based in London more priority over the rest as Google displays a map with highlighted London-based pizza stores at the top of the search results. To take advantages of this change and trend in search, you can and should list or claim your business with Google Places.

If Google Places has already had your business information in its database, you’ll need to claim your listing. If it has not, you’ll need to add your business info. Either way, you’ll benefit from getting your business listed on Google Places – Google Local Business listing.

Google Places Benefits

  • Your business can be listed in Google local business directory and displayed from or for local searches

How Search Engines Work

How Search Engines Read and Index Web Pages

Search engine image

This article is to provide you with the very first steps of making your website VISIBLE for search engines that is to understand how search engines work. Understanding how search engines work should happen before any SEO [Search engine optimization] works, and even before the website is created.

About search engines:

Search engines use web robots or web crawlers/ web spiders, which are programs traversing the website automatically, to index the web content to their database. Search engine’s job is to provide people with the information that is as close to what they searched for [known as search terms, keywords, key terms] as possible, no matter what form the requested information is in text, image, or video.