Most Popular Email Clients – Email Softwares

Statistics on email client popularity or email client market share

Email client popularity reports

As I mentioned in another post HTML Email – The Good, The Bad, and The Ugly, different email clients may display your HTML email differently. Thus it’s always a good idea to know what people, especially your target viewers, are using to read your HTML emails.

Below are two reports done by two different organizations specialized in email marketing. The data collected is pretty up-to-date: one in January 2010, and the other in February 2010. I’m only the messenger here. Hopefully you’ll find it helpful, and please share if you found some other reports about email client popularity.

Campaign Monitor – Most popular email client report

Campaign Monitor analyzed 12 months of data from its registered users/clients. Below is the email client market share as of January 2010.

Email client popularity chart


FingerPrint – Email client market share report

As described on FingerPrint website “This report shows the current state of the email client market. It serves as the largest ever study of its kind, with data from almost 250 million email recipients.” Data compiled 24 February 2010.

Email client popularity chart

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16 Responses to 'Most Popular Email Clients – Email Softwares'

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  1. Very helpful! I was aware of the Campaign Monitor’s report but didn’t know about the other one. Look like the numbers are not so far away from each other. The only thing I’m not sure about is whether the number is U.S. centric or global.

    Alex Harisson

    24 May 10 at 5:32 am

  2. One of my clients asked whether Outlook is still the dominant email client. I guess it still is.

    San Jose Web Design

    14 Jul 10 at 5:24 pm

  3. Good info!

    Sandy Young

    22 Jul 10 at 8:44 pm

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  5. Great blog it’s not often that I comment but I felt you deserve it.

    Urmas

    24 Dec 10 at 9:01 pm

  6. [...] This post was mentioned on Twitter by Mail Interactive. Mail Interactive said: RT@emailvendors Most popular email clients http://bit.ly/i26FR1 [...]

  7. I think you have observed some very interesting details , thanks for the post.

    autosearch

    24 Jan 11 at 8:17 pm

  8. One of my clients is a Notes user. This is great info to PROVE that we don’t design e-mail campaigns for Notes at the sacrifice of all the others! Thanks so much.

    Streetwise

    26 Jan 11 at 3:59 pm

  9. great site you have here by the way

    Liane Mcneel

    15 Mar 11 at 5:40 am

  10. great post , really good view on the subject and very well written, this certainly has put a spin on my day, many thanks from the USA and sustain up the good work

    Tobias Robinett

    25 Mar 11 at 5:43 pm

  11. Hi – I am really glad to find this. great job!

    AndyFletcherp

    12 Apr 11 at 8:14 am

  12. Dear admin, thanks for providing this blog post. I found it great. Take care,

    Flagyl

    13 Apr 11 at 8:55 am

  13. I don’t normally comment on blogs.. But nice post! I just bookmarked your site

    Mirta Pfleuger

    7 May 11 at 1:25 pm

  14. Hey there! Do you use Twitter? I’d like to follow you if that would be okay. I’m definitely enjoying your blog and look forward to new posts.

    Debra Rimbach

    16 May 11 at 2:25 pm

  15. Thanks for the post :)

    Magaly Allin

    17 May 11 at 1:38 am

  16. Thanks for the info

    Cliff Rich

    9 Jun 11 at 8:48 am

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