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Tag Archives: Web Metrics



What Google Analytics Can’t Do



An overview about what Google Analytics can’t tell you in its reports


Google analytics

One of the key factors of getting your site a visible ranking is to know how well it performs with search engines and with your site visitors. Google Analytics (GA) is a web analytics tool that reports performance metrics of your website as well as give you insights into your web visitors’ behaviors and their activities while they are on the site. Performance metrics/indicators can vary depending on the priorities and goals of your site, but basically they include metrics like average time on site, number of page views, number of visitors and unique visitors, bounce rate, entry and exit points, goal conversion and so on. Those metrics are fundamental as they quickly let you know the overall health of your site, how it is performing against your goals. Google Analytics reports basic metrics and much more, but what can’t it tell you?




Has Your Website Search Ranking Dropped Lately?



Possible reasons why your website search ranking changes over time or even overnight.


Search ranking sinking

Search engine algorithm

Times change, people change and so does search engine algorithm. If algorithm sounds like a big word to you, as it does to me, then consider it as a giant set of complex [mathematic] formula that search engines like Google, Yahoo! or Bing develop to decide which websites are more relevant to what people search, thus will be displayed at the top, compared to all the sites indexed in their database.




Web metrics: Average Time on Site: The Longer The Better?



Sorry to hear that your viewers stay on your website so long!

Web usability | Viewer's longer stay - not always a good thing

The story

A marketing/web coordinator has just finished his first web traffic analysis and report, and he is very pleased with the company website performance / web metrics in the last few months. The best item of all he thinks is the “Average time on site” item — telling him how long on average his viewers stay on the site. It’s about 5 minutes, so people must find his company website interesting and stay long to find more information.




Web metrics: Website traffic – The More The Better?



With this post and some other posts about web usability and web metrics I take a different approach. Instead of going straight to the point and talking about web metrics and web usability, I chose a lengthier but more unexpected route — telling story for a change. Hopefully, you find it useful and interesting to read.

Sorry to hear that your website has tons of traffic!

Web usability | High traffic - not always a good thing

The story

A web designer guaranteed his client “I’ll optimize your website so that in the next couple of months you’ll get tons of traffic to your online store!” A couple of months later, the client came back to see her designer and requested “Could you… somehow de-optimize the site so that it gets less traffic?” “Huh????”