Archive: Google Analytics

Install New Google Analytics Tracking Code

Last Updated by Michelle Sullivan

Brief overview of Google Analytics tracking code and how to set it up properly


Google analytics tracking code

Google Analytics (GA) is a web analytics tool that works based on the page tagging method. To set up Google Analytics on your website, you need to tag individual web page with the tracking code (written in Javascript). When a tagged web page is open in the web browser, the tracking code is triggered and begins to collect web traffic data. The tracking code, thus, is the center of Google Analytics. Properly installing it on your site will be the first essential step in using this application.  Read more...


What Google Analytics Can’t Do

Last Updated by Michelle Sullivan

An overview about what Google Analytics can’t tell you in its reports

Google analytics

One of the key factors of getting your site a visible ranking is to know how well it performs with search engines and with your site visitors. Google Analytics (GA) is a web analytics tool that reports performance metrics of your website as well as give you insights into your web visitors’ behaviors and their activities while they are on the site. Performance metrics/indicators can vary depending on the priorities and goals of your site, but basically they include metrics like average time on site, number of page views, number of visitors and unique visitors, bounce rate, entry and exit points, goal conversion and so on. Those metrics are fundamental as they quickly let you know the overall health of your site, how it is performing against your goals. Google Analytics reports basic metrics and much more, but what can’t it tell you?  Read more...