Archive: Web Design

Web metrics: Average Time on Site: The Longer The Better?

Sorry to hear that your viewers stay on your website so long!

Web usability | Viewer's longer stay - not always a good thing

The story

A marketing/web coordinator has just finished his first web traffic analysis and report, and he is very pleased with the company website performance / web metrics in the last few months. The best item of all he thinks is the “Average time on site” item — telling him how long on average his viewers stay on the site. It’s about 5 minutes, so people must find his company website interesting and stay long to find more information.


Web metrics: Website traffic – The More The Better?

With this post and some other posts about web usability and web metrics I take a different approach. Instead of going straight to the point and talking about web metrics and web usability, I chose a lengthier but more unexpected route — telling story for a change. Hopefully, you find it useful and interesting to read.

Sorry to hear that your website has tons of traffic!

Web usability | High traffic - not always a good thing

The story

A web designer guaranteed his client “I’ll optimize your website so that in the next couple of months you’ll get tons of traffic to your online store!” A couple of months later, the client came back to see her designer and requested “Could you… somehow de-optimize the site so that it gets less traffic?” “Huh????”


Favicon – Create Favicon For Your Website

Create favicon — address bar icon, or bookmark icon for your blog, and website.
Updated for Photoshop CS4

Favicon - Address bar icon

This is to show you how to create and add your own favicon to your website or blog – including your Blogger/Blogspot, WordPress… The process is really simple and nearly the same for a website or a blog. First you need to create a favicon with Photoshop or with other tools; then upload the favicon to your website.