Archive: Marketing

Get Your Competitor’s Web Traffic Data

Different tools to help you with your competitive website data analysis

Get your competitor's web traffic data

Updated in 2017 – This post was originally posted in 2012 and has been revised / updated in 2017

In an earlier post SWOT analysis for your website, I mentioned the four elements of your SWOT analysis include identifying your website strength (S), uncovering your its weaknesses (W), identifying opportunities (O) for the site and uncovering threats (T) against it. While a decent web analytics application like Google Analytics can help you get insight into your own website S and W elements, what and how can you know about your competitor’s web performance in order to make your SWOT analysis more complete? I emphasized “web performance” as opposed to other general information that you can obtain by browsing your competitors’ websites. Below are some tools to help you get some idea about your competitors’ website performance.


Live Polling Technology

Want to Get Immediate Results for Your Polling Questions at an Event? Try these…

Live Polling

Turning Technologies

This company/technology made me think about writing this post because it was quite innovative and fun having a live polling session and real-time results at a conference. While writing this post, I heard about another company offering similar polling capability, so here you go and hope it’ll spice up your events and make them a bit more memorable.

Turning Technologies uses proprietary polling devices and software which integrates 100% into MS PowerPoint and allows audiences to participate in presentations by submitting responses using a keypad or other hand-held/computer devices.


SWOT Analysis For Websites

Already had a SWOT analysis for your overall marketing plan and strategy, have you ever done a SWOT analysis for your website?

SWOT analysis thumbnail

It’s that time of the year that I need to do a SWOT analysis for my company’s websites, so maybe it ‘s also time for you to start thinking about renewing or starting a SWOT analysis for your website / online marketing if you haven’t got one yet. The SWOT analysis for your website can be integrated into your overall SWOT analysis; however, it may be better to be separated.