Archive: Google

Install New Google Analytics Tracking Code

Last Updated by Michelle Sullivan

Brief overview of Google Analytics tracking code and how to set it up properly


Google analytics tracking code

Google Analytics (GA) is a web analytics tool that works based on the page tagging method. To set up Google Analytics on your website, you need to tag individual web page with the tracking code (written in Javascript). When a tagged web page is open in the web browser, the tracking code is triggered and begins to collect web traffic data. The tracking code, thus, is the center of Google Analytics. Properly installing it on your site will be the first essential step in using this application.  Read more...


What Google Analytics Can’t Do

Last Updated by Michelle Sullivan

An overview about what Google Analytics can’t tell you in its reports

Google analytics

One of the key factors of getting your site a visible ranking is to know how well it performs with search engines and with your site visitors. Google Analytics (GA) is a web analytics tool that reports performance metrics of your website as well as give you insights into your web visitors’ behaviors and their activities while they are on the site. Performance metrics/indicators can vary depending on the priorities and goals of your site, but basically they include metrics like average time on site, number of page views, number of visitors and unique visitors, bounce rate, entry and exit points, goal conversion and so on. Those metrics are fundamental as they quickly let you know the overall health of your site, how it is performing against your goals. Google Analytics reports basic metrics and much more, but what can’t it tell you?  Read more...


Google Places – Google Local Business Listing

Last Updated by Michelle Sullivan

Get your business on Google Places

Google Places

In the previous post Has Your Website Search Ranking Dropped Lately? we briefly mentioned search localization emphasizing the fact that today’s search engines tend to give more priority to local search results over general search results. A search term like “London pizza” on Google UK will give pizza restaurants based in London more priority over the rest as Google displays a map with highlighted London-based pizza stores at the top of the search results. To take advantages of this change and trend in search, you can and should list or claim your business with Google Places.

If Google Places has already had your business information in its database, you’ll need to claim your listing. If it has not, you’ll need to add your business info. Either way, you’ll benefit from getting your business listed on Google Places – Google Local Business listing.  Read more...

Google Places Benefits

  • Your business can be listed in Google local business directory and displayed from or for local searches

Google PageRank Algorithm

Last Updated by Man Tran

Interesting content about Google PageRank algorithm

Found in The Big Switch: Rewiring the World, from Edison to Google by Nicholas Carr

The information is not new; basically it’s about the importance of having related links – both inbound and outbound – on your websites. I still find the author’s description intesteting and well written.  Read more...