Archive for 2012
Get Your Competitor’s Web Traffic Data
Different tools to help you with your competitive website data analysis
In an earlier post SWOT analysis for your website, I mentioned the four elements of your SWOT analysis include identifying your website strength (S), uncovering your its weaknesses (W), identifying opportunities (O) for the site and uncovering threats (T) against it. While a decent web analytics application like Google Analytics can help you get insight into your own website S and W elements, what and how can you know about your competitor’s web performance in order to make your SWOT analysis more complete? I emphasized “web performance” as opposed to other general information that you can obtain by browsing your competitors’ websites. Below are some tools to help you get some idea about your competitors’ website performance.
Google Places “At a Glance” Wrong Description
Google displays wrong information under your Google Places “At a glance”?
Find out why and how to fix it
Google Places has been around for quite some time. Since my first post about how to use Google Places to your local business advantage, there have been questions regarding the accuracy of the information displayed under the “At a Glance” section on the Google Places page. For many people/websites, the descriptive terms are insufficient; for others, they are inaccurate and sometimes to the point of providing incorrect information that the owners have never provided while listing their businesses on Google Places.
