Archive for the ‘Web promotion’ Category
Google Places “At a Glance” Wrong Description
Google displays wrong information under your Google Places “At a glance”?
Find out why and how to fix it
Google Places has been around for quite some time. Since my first post about how to use Google Places to your local business advantage, there have been questions regarding the accuracy of the information displayed under the “At a Glance” section on the Google Places page. For many people/websites, the descriptive terms are insufficient; for others, they are inaccurate and sometimes to the point of providing incorrect information that the owners have never provided while listing their businesses on Google Places.
Send HTML email in Outlook 2010
Step-by-step guide on how to send HTML email in Outlook 2010
I had a similar post for MS Outlook 2003 and 2007 How to create HTML email in MS Outlook 2003. Apparently Microsoft distinued some functionaly in the 2010 software version, thus the steps mentioned in that post are no longer accurate. Here’s the update if you’re using MS Outlook 2010.
Discontinued features in Outlook 2010
If you want to get the whole scoop of what features were changed and modified, visit this page on Microsoft website. What really affects the sending HTML email capability in Outlook 2010 is this bullet: View Web page URL: Web page URLs cannot be viewed in Outlook. The Web toolbar is not available, which includes the URL address bar, refresh, stop, start page, and Search the Web commands.
Google Places – Google Local Business Listing
Get your business on Google Places
In the previous post Has Your Website Search Ranking Dropped Lately? we briefly mentioned search localization emphasizing the fact that today’s search engines tend to give more priority to local search results over general search results. A search term like “London pizza” on Google UK will give pizza restaurants based in London more priority over the rest as Google displays a map with highlighted London-based pizza stores at the top of the search results. To take advantages of this change and trend in search, you can and should list or claim your business with Google Places.
Most Popular Email Clients – Email Softwares
Statistics on email client popularity or email client market share
As I mentioned in another post HTML Email – The Good, The Bad, and The Ugly, different email clients may display your HTML email differently. Thus it’s always a good idea to know what people, especially your target viewers, are using to read your HTML emails.
Below are two reports done by two different organizations specialized in email marketing. The data collected is pretty up-to-date: one in January 2010, and the other in February 2010. I’m only the messenger here. Hopefully you’ll find it helpful, and please share if you found some other reports about email client popularity.
SWOT Analysis For Websites
Already had a SWOT analysis for your overall marketing plan and strategy, have you ever done a SWOT analysis for your website?
It’s that time of the year that I need to do a SWOT analysis for my company’s websites, so maybe it ‘s also time for you to start thinking about renewing or starting a SWOT analysis for your website / online marketing if you haven’t got one yet. The SWOT analysis for your website can be integrated into your overall SWOT analysis; however, it may be better to be separated.
