SWOT Analysis For Websites

Last Updated by Man Tran

Already had a SWOT analysis for your overall marketing plan and strategy, have you ever done a SWOT analysis for your website?

SWOT analysis thumbnail

It’s that time of the year that I need to do a SWOT analysis for my company’s websites, so maybe it ‘s also time for you to start thinking about renewing or starting a SWOT analysis for your website / online marketing if you haven’t got one yet. The SWOT analysis for your website can be integrated into your overall SWOT analysis; however, it may be better to be separated.  Read more...


Make Your Website Visible In Search

Last Updated by Man Tran

Simple but fundamental steps to make your website more search engine friendly and enhance its traffic and visibility.

Increase website traffic

This post was originally written several years ago and was last updated in 2016

Already knew about how search engines work, here are some simple but fundamental ways to make your site more visible with better ranking and more visibility.

If your site has ranked well in the past, but gradually or suddenly lost its ranking, then check out this post Search Ranking Dropped – Why & How to Be Visible Again.  Read more...


How To Use Adobe Acrobat Professional 9

Last Updated by Michelle Sullivan

How to use Adobe Acrobat Professional from creating a PDF document, inserting or deleting pages, to creating and editing bookmarks

Creating a PDF document

The free Adobe Acrobat Reader is to read/open a PDF file; to create a PDF document, you need Adobe Acrobat Writer, also called Adobe Acrobat Professional, which is not free. With Adobe Acrobat Professional installed, you can convert almost any type of documents into a PDF by using menu File > Print then select Adobe PDF as the printer; hit OK and you’ll have a PDF document.  Read more...


Yahoo! Homepage Re-Design and Your Homepage Re-Design

Last Updated by Man Tran

About the new Yahoo homepage and using web analytics data to guide homepage and website redesign

Recently (October 2012), the Internet, including CNET, TechCrunch and Business Insider all had articles about the upcoming re-designed Yahoo homepage under the new CEO Marissa Mayer. The responses for the new (not launched yet) homepage were mixed; while many praised the new design for its leaner arrangement and more search-focused, others thought the changes were not significant, not worth mentioning or implementing etc. This article will give you a brief overview of the said changes, but more importantly a possible explanation for the grounds for those changes as well as the strategies that Yahoo is adopting through the new design.  Read more...


Fix MS Word 2010 to PDF Link Problem

Last Updated by Michelle Sullivan

Simple way to fix broken links in PDF after converted from Word 2007 or 2010

MS Word 2010 broken link problem

I’ve lived with this bug for quite a while, just now decided to write a short post about fixing the broken links and broken text problem after converting MS Word 2010 document to PDF. If you don’t experience this issue, then lucky you, if you’ve been noticing the issue, then read on as the fix is very simple. By the way, there’re all sorts of issues with Office 2010, another one is the printing issue with PowerPoint 2010.  Read more...


What to Do When Your Website Traffic Dropped

Last Updated by Man Tran

Use fish-bone technique to diagnose causes of your site traffic changes

When Website Traffic Dropped

With the introduction of Google Panda and Penguin (mentioned in Google Updates and Your Search Ranking) many sites experienced significant drop in search ranking and web traffic. If your site is among those sites, and you’re aware of Google and other search engine algorithm changes, you can easily jump to the conclusion that the drop in traffic is due to search algorithm updates. While your judgement might be correct, it’s not sufficient. This post will give you an overview of how to uncover the issue, or more exactly the cause(s) of the issue by using the fish-bone diagram.  Read more...