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Tag Archives: Search Engine Optimization

Google Updates and Your Search Ranking

Google Update, Search Engine Over-Optimization, Consequences and Remedies

Google Updates and Search Engine Overoptimization

There have been so many changes in Google search algorithm since the last time I wrote this article “Has Your Site Ranking Dropped Lately, which primarily discussed the changes in Google algorithm and their impact on site ranking. The two most talked about and most recent changes in Google’s search algorithm are Google Panda and Google Penguin; both changes aimed to lower the ranking of (or to penalize, the way we talked about it) websites with low quality content or sites that don’t comply with the Google’s webmaster guidelines.

Google Places – Google Local Business Listing

Get your business on Google Places

Google Places

In the previous post Has Your Website Search Ranking Dropped Lately? we briefly mentioned search localization emphasizing the fact that today’s search engines tend to give more priority to local search results over general search results. A search term like “London pizza” on Google UK will give pizza restaurants based in London more priority over the rest as Google displays a map with highlighted London-based pizza stores at the top of the search results. To take advantages of this change and trend in search, you can and should list or claim your business with Google Places.

Has Your Website Search Ranking Dropped Lately?

Possible reasons why your website search ranking changes over time or even overnight.

Search ranking sinking

Search engine algorithm

Times change, people change and so does search engine algorithm. If algorithm sounds like a big word to you, as it does to me, then consider it as a giant set of complex [mathematic] formula that search engines like Google, Yahoo! or Bing develop to decide which websites are more relevant to what people search, thus will be displayed at the top, compared to all the sites indexed in their database.

Flash Website And Search Engines

All Flash website — what you want may not always good for your business.

Web usability | Flash website is not always good.

As a member in the marketing team, you may be responsible for either designing or coordinating the design process of the new website. You may want a complete Flash-based website because many of your clients have Flash websites, and you really like the interactive, animated site navigation, and the visual effects including the page transitions on each and every page. Well, that’s what you like, but is it good for your online marketing and for your business as a whole?

Simple Ways to Increase Website Traffic & Search Ranking

Make your website more search engine friendly and enhance its traffic and visibility.

Increase website traffic

Already knew about how search engines work, here are some simple but fundamental ways to increase your website traffic and its visibility.

Just because your site was indexed doesn’t mean it’s visible

The bad news: Web spiders have the capability to crawl and index all pages within your website, and depending on the complexity of your site architecture/layout, they may miss some or many pages of your site, or sometimes your entire site. The worse new: your site may get read and indexed by search engines, but it may not appear in search results – not visible at all.
The main idea about increasing your site traffic and making your website more visible is to provide both your readers and search engines what they want.