RSS   Subscribe by email  

Category Archives: Search Engines

What to Do When Your Website Traffic Dropped

Use fish-bone technique to diagnose causes of your site traffic changes

When Website Traffic Dropped

With the introduction of Google Panda and Penguin (mentioned in Google Updates and Your Search Ranking) many sites experienced significant drop in search ranking and web traffic. If your site is among those sites, and you’re aware of Google and other search engine algorithm changes, you can easily jump to the conclusion that the drop in traffic is due to search algorithm updates. While your judgement might be correct, it’s not sufficient. This post will give you an overview of how to uncover the issue, or more exactly the cause(s) of the issue by using the fish-bone diagram.

Google Updates and Your Search Ranking

Google Update, Search Engine Over-Optimization, Consequences and Remedies

Google Updates and Search Engine Overoptimization

There have been so many changes in Google search algorithm since the last time I wrote this article “Has Your Site Ranking Dropped Lately, which primarily discussed the changes in Google algorithm and their impact on site ranking. The two most talked about and most recent changes in Google’s search algorithm are Google Panda and Google Penguin; both changes aimed to lower the ranking of (or to penalize, the way we talked about it) websites with low quality content or sites that don’t comply with the Google’s webmaster guidelines.

Google PageRank Algorithm

Interesting content about Google PageRank algorithm

Found in The Big Switch: Rewiring the World, from Edison to Google by Nicholas Carr

The information is not new; basically it’s about the importance of having related links – both inbound and outbound – on your websites. I still find the author’s description intesteting and well written.

Has Your Website Search Ranking Dropped Lately?

Possible reasons why your website search ranking changes over time or even overnight.

Search ranking sinking

Search engine algorithm

Times change, people change and so does search engine algorithm. If algorithm sounds like a big word to you, as it does to me, then consider it as a giant set of complex [mathematic] formula that search engines like Google, Yahoo! or Bing develop to decide which websites are more relevant to what people search, thus will be displayed at the top, compared to all the sites indexed in their database.

Simple Ways to Increase Website Traffic & Search Ranking

Make your website more search engine friendly and enhance its traffic and visibility.

Increase website traffic

Already knew about how search engines work, here are some simple but fundamental ways to increase your website traffic and its visibility.

Just because your site was indexed doesn’t mean it’s visible

The bad news: Web spiders have the capability to crawl and index all pages within your website, and depending on the complexity of your site architecture/layout, they may miss some or many pages of your site, or sometimes your entire site. The worse new: your site may get read and indexed by search engines, but it may not appear in search results – not visible at all.
The main idea about increasing your site traffic and making your website more visible is to provide both your readers and search engines what they want.