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Category Archives: Web Analytics



Yahoo!’s Site Redesign Effort Pays Off?



Following up on the previous post about Yahoo’s effort in restructuring their homepage, this post is about the results of such efforts.

This is past due – I wanted to write this brief article when the news from comScore got out around the end of August 2013. However, since the main theme of this site is not about hot news, but rather about online/search marketing and web analytics, consider this an after update status for a before/previous story.




Yahoo! Homepage Re-Design and Your Homepage Re-Design



About the new Yahoo homepage (in the making) and using web analytics data to guide homepage and website redesign

Recently (October 2012), the Internet, including CNET, TechCrunch and Business Insider all had articles about the upcoming re-designed Yahoo homepage under the new CEO Marissa Mayer. The responses for the new (not launched yet) homepage were mixed; while many praised the new design for its leaner arrangement and more search-focused, others thought the changes were not significant, not worth mentioning or implementing etc. This article will give you a brief overview of the said changes, but more importantly a possible explanation for the grounds for those changes as well as the strategies that Yahoo is adopting through the new design.




What to Do When Your Website Traffic Dropped



Use fish-bone technique to diagnose causes of your site traffic changes

When Website Traffic Dropped

With the introduction of Google Panda and Penguin (mentioned in Google Updates and Your Search Ranking) many sites experienced significant drop in search ranking and web traffic. If your site is among those sites, and you’re aware of Google and other search engine algorithm changes, you can easily jump to the conclusion that the drop in traffic is due to search algorithm updates. While your judgement might be correct, it’s not sufficient. This post will give you an overview of how to uncover the issue, or more exactly the cause(s) of the issue by using the fish-bone diagram.




Google Updates and Your Search Ranking



Google Update, Search Engine Over-Optimization, Consequences and Remedies


Google Updates and Search Engine Overoptimization

There have been so many changes in Google search algorithm since the last time I wrote this article “Has Your Site Ranking Dropped Lately, which primarily discussed the changes in Google algorithm and their impact on site ranking. The two most talked about and most recent changes in Google’s search algorithm are Google Panda and Google Penguin; both changes aimed to lower the ranking of (or to penalize, the way we talked about it) websites with low quality content or sites that don’t comply with the Google’s webmaster guidelines.




Get Your Competitor’s Web Traffic Data



Different tools to help you with your competitive website data analysis


Get your competitor's web traffic data

In an earlier post SWOT analysis for your website, I mentioned the four elements of your SWOT analysis include identifying your website strength (S), uncovering your its weaknesses (W), identifying opportunities (O) for the site and uncovering threats (T) against it. While a decent web analytics application like Google Analytics can help you get insight into your own website S and W elements, what and how can you know about your competitor’s web performance in order to make your SWOT analysis more complete? I emphasized “web performance” as opposed to other general information that you can obtain by browsing your competitors’ websites. Below are some tools to help you get some idea about your competitors’ website performance.