Archive for the ‘Web analytics’ Category
Has Your Website Search Ranking Dropped Lately?
Possible reasons why your website search ranking changes over time or even overnight.
Search engine algorithm
Times change, people change and so does search engine algorithm. If algorithm sounds like a big word to you, as it does to me, then consider it as a giant set of complex [mathematic] formula that search engines like Google, Yahoo! or Bing develop to decide which websites are more relevant to what people search, thus will be displayed at the top, compared to all the sites indexed in their database.
Web Graphics – Create Web Graphics In Photoshop P2
Create web graphics with Photoshop – The Fundamentals
Part 2 – Save image for the web / Optimize image for the web
Already know about different image types supported by web browsers, below are some simple steps to save your images for the web with Photoshop.
To save image for the web or to optimize it for the web, you just need to open your image in Photoshop, then go to menu File > Save for Web or File > Save for Web & Devices with CS4, or you can use the combination of keys Ctrl Alt Shift S. No matter what versions of Photoshop you’re using, a dialog box will appear to let you change your image settings and your image size. That’s basically it.
SWOT Analysis For Websites
Already had a SWOT analysis for your overall marketing plan and strategy, have you ever done a SWOT analysis for your website?
We’ve just started the new year, so maybe it’s also time for you to start thinking about renewing or starting a SWOT analysis for your website / online marketing if you haven’t got one yet. The SWOT analysis for your website can be integrated into your overall SWOT analysis; however, it may be better to be separated.
Flash Website And Search Engines
All Flash website — what you want may not always good for your business.
As a member in the marketing team, you may be responsible for either designing or coordinating the design process of the new website. You may want a complete Flash-based website because many of your clients have Flash websites, and you really like the interactive, animated site navigation, and the visual effects including the page transitions on each and every page. Well, that’s what you like, but is it good for your online marketing and for your business as a whole?
Web metrics: Average Time on Site: The Longer The Better?
Sorry to hear that your viewers stay on your website so long!
The story
A marketing/web coordinator has just finished his first web traffic analysis and report, and he is very pleased with the company website performance / web metrics in the last few months. The best item of all he thinks is the “Average time on site” item — telling him how long on average his viewers stay on the site. It’s about 5 minutes, so people must find his company website interesting and stay long to find more information.
Web metrics: Website traffic – The More The Better?
With this post and some other posts about web usability and web metrics I take a different approach. Instead of going straight to the point and talking about web metrics and web usability, I chose a lengthier but more unexpected route — telling story for a change. Hopefully, you find it useful and interesting to read.
Sorry to hear that your website has tons of traffic!
The story
A web designer guaranteed his client “I’ll optimize your website so that in the next couple of months you’ll get tons of traffic to your online store!” A couple of months later, the client came back to see her designer and requested “Could you… somehow de-optimize the site so that it gets less traffic?” “Huh????”
